Technological pace of change is the biggest threat to our businesses. In other words, our real competition is our inability to handle the ever increasing pace of change.
In fact the days of static pages and presenting the same message to everyone are well and truly coming to an end.
Are you embracing and leveraging this pace of change, or are you getting crushed and becoming irrelevant?
The most common approach has been to turn-up the volume of marketing! This is equivalent to yelling at your leads and customers…